About us

Welcome to our shop!

We're Marina and Micaella, a mother-daughter duo who co founded Wild Wawa. For as long as we can remember we’ve loved creating things. In February 2015 while living in Brasil with her hubby due to a job assignment of his, Micaella had a baby girl- Valentina. Marina, who lived in Peru, would visit her daughter and new grand-baby as often as she could. In one of those visits, amidst long days of caring for a newborn but also a newfound inspiration, they decided to follow their dream of starting a children's clothing brand that they decided to call Wild Wawa.

The name was inspired by both their Peruvian heritage and their little muse Valentina. The word 'wawa' means baby in Quechua, the native language spoken in the Andean highlands of Peru. And 'wild' well, that is pretty self-explanatory and baby V was wild since day one!

At Wild Wawa we believe in bringing a touch of special to your wawa's everyday adventures. We combine top quality fabrics mainly sourced from our home country Peru, including our supremely soft GOTS certified organic pima cotton, with handcrafted touches that showcase the skillful and timeless beauty of artisan craft. The result are uniquely beautiful garments for your little loves, made to accompany them during their childhood days and when celebrating important milestones.

Everything is handmade in Lima, Peru by a small team of incredibly talented women we've had the pleasure of working with for many years. Marina is a veteran of the children's apparel industry having started her first line of children's clothing- Victoria Kids- over twenty years ago. Many of the women you see in the photo below have been with her since the very beginning. Over twenty years! They, like us, love what they get to do each day and are true creatives at heart. Furthermore, since several of the women we work with are mothers to young children themselves, we provide them with the opportunity to work from home so they can make caring for their families their number one priority.

Our hope is that our garments are seen as heirlooms that can be passed on for generations in your families and that they are truly loved since so much love goes into making them. From the early stages of ideation and planning, to the hand-stitched details, to the construction of each piece, we pour our hearts into this little business of ours. If you have any questions feel free to contact us. We're more than happy to help in any way we can.


Marina & Micaella



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