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Our Story

We're Marina and Micaella, a mother-daughter duo and co-founders of Wild Wawa. For as long as we can remember we’ve loved creating things.

In February 2015 while living in Brasil with her husband due to a job assignment of his, Micaella had a baby girl, Valentina. Marina, who lived in Peru, would visit as often as she could. In one of those visits, amidst long days of caring for a newborn but also a newfound inspiration, they decided to join forces and start a children's clothing brand that they decided to call Wild Wawa.

The name was inspired by their Peruvian heritage and their new, tiny muse, Valentina. The word 'wawa' means baby in Quechua, the native language spoken in the Andean highlands of Peru. And since life with a newborn got pretty wild since day one, Wild Wawa made perfect sense.

Our Mission

At Wild Wawa we believe in adding a special touch to your wawa's everyday adventures.

Whether it be through our top quality fabrics sourced from our home country Peru, or through our custom-drawn prints designed by Carolina Arrieta, Micaella's younger sister and Marina's second daughter, or through the hand-crafted touches that showcase the timeless beauty of artisan craft; our aim is to bring to life uniquely beautiful garments for your little ones; garments made for creating memories during childhood days and when celebrating important milestones.

Everything is handmade in Lima, Peru

We work with a small team of incredibly talented women and artisans all based in Lima, Peru. Marina is a veteran of the children's apparel industry having started her first line of children's clothing- Victoria Kids- over twenty years ago. Many of the women we work with today have been working alongside us for over twenty years!

Our hope is that our garments are treated as heirlooms that can be passed on for generations in your families and that they are truly loved since so much love goes into making them. From the early stages of ideation, to the hand-stitched details and the construction of each piece, we pour our hearts into what we do. If you have any questions feel free to contact us. We'd love to hear from you.


Marina & Micaella

Our Promise

HIghest Quality

Every piece we create is made with love, care and attention to detail using top quality materials sourced from Peru and combined with handcrafted touches that showcase the timeless beauty of artisan craft.

Family Centered

Wild Wawa was founded by a mother-daughter duo and values family more than anything. All the mothers we employ have the option to work from home so they can make caring for their children their top priority.

One-of-a-kind Clothes

At Wild Wawa we're proud to offer unique clothing that stands out for its beauty and quality. Our garments are more than just clothes; they're a form of expression, allowing kiddos to show off their distinct personalities and sense of style.


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