Made with love. Kept forever.
Our Story
We're Marina and Micaella, the mother-daughter duo behind Wild Wawa. For as long as we can remember, we have loved creating things. In February 2015, while living in Brazil with my husband, we welcomed our baby girl, Valentina. My mom, Marina, who lived in Peru, visited as often as she could.
It was in those early days as a new mom, surrounded by the sweet chaos of caring for a newborn while simultaneously more inspired than ever in my life, that we decided to combine our talents and create a children's clothing brand that reflected our love for handmade craftsmanship and meaningful design.
The name is a nod to our Peruvian heritage and our tiny muse, Valentina. 'Wawa' means baby in Quechua, the native language spoken in the Andean highlands of Peru. And with the whirlwind that comes with life as a new mom, "Wild Wawa" felt like the perfect name. A celebration of the beautiful, wild adventure of motherhood and childhood.
Our Mission
We believe the most precious moments of childhood deserve to be dressed in something worth keeping forever.
Every Wild Wawa piece begins with intention — sourced from the finest Peruvian fabrics, brought to life through custom-drawn prints, and finished by hand with the kind of artisan detail that can't be rushed or replicated. Each stitch, each embroidery, each carefully chosen fabric is a quiet act of love made to celebrate the fleeting magic of childhood and mark the moments that matter most. These are not just clothes. They are keepsakes.
Handcrafted with Love
Each piece is lovingly handmade in Lima, Peru by our small team of skilled women artisans — many of whom we've worked with for over 20 years.
A Mother-Daughter Dream Made Real
From carefully selected fabrics to custom-drawn prints and delicate hand-stitched details, every piece reflects the artistry, care, and warmth that define Wild Wawa — a brand brought to life by a shared love of craftsmanship and the beauty in every detail.
Made to Cherish
We create timeless garments that capture the magic of childhood — pieces so special and unique that parents want to keep them, cherish them, and pass them down for future generations.
Supreme Comfort
Our clothing is luxuriously soft, thoughtfully crafted to prioritize your little one's delicate skin and ensure ultimate comfort.
Beautiful Design
Our garments feature unique, handcrafted details that beautifully highlight Peruvian artisan craftsmanship, setting them apart from the rest.
Durability & Easy Care
Our clothing is built to endure everyday wear while becoming softer with each wash, ensuring lasting comfort and quality.
Visit our store
Come visit us at our newly opened space in Encinitas, California and discover a world of treasures waiting for you.
Follow us on instagram @wildwawa
Join our newsletter
Sign up for first access to our limited edition drops and latest heirloom treasures straight from our hearts to your inbox.