Under the Tree 🎄
Our final drop of the year, made for the most magical season. Soft waffle-knit PJs with hand embroidery, pima pointelle in Cranberry Bloom, sweet stocking stuffers, and our very first...
Lookbooks
Explore our latest campaigns and their unique stories and inspirations.
Featured post
Your First Look at Wild Wawa Baby
From hand-embroidered layette sets to cloud-soft essentials, knitted heirloom blankets, and tiny keepsake toys… this collection was created with so much love. We hope you adore it as much as...
Holiday Reverie Lookbook is here!
Made for the magic of the season and all the little moments you'll want to keep forever. Hand embroidered knits for snowy mornings, bows and sparkle for every celebration, and...
Denim Darling Lookbook is here!
Worn-in denim, sweet bow embroidery, the cherry print in all its forms, laid out so you can plan exactly what you're falling for. Denim Darling drops Tuesday, September 29th at...
Autumn Heirlooms 🍂 Your first look!
This is the collection you save for the moments that matter — the ones you'll want to hold onto long after the leaves fall. Preview the Autumn Heirlooms lookbook. Dropping...
Rose Reverie 🌸 Your first look!
A collection inspired by romance, soft florals, and delicate hand-embroidery — each piece made slowly, with care and lots of love. From twirl-worthy dresses to heirloom silhouettes, Rose Reverie is...
Forever Wawa ♡
The pieces you come back to, season after season ♡ From timeless crochet dresses and bubbles finished with our signature hand-embroidery, to beloved silhouettes in the prints that started it...
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